Our Focus on South East Asia
It is small wonder that multinational companies see South East Asia as a significant emerging market. The statistics tell the story:
- Annual GDP growth of 8% as of 2010
- 25% growth foreign investment inflow
- >600 million population (see ASEANstats)
Unlike Europe and other economic regions, South East Asia is multi-jurisdictional. There is no regional patent. And that raises the question - how best to manage a patent portfolio across the region?
Should you use one firm having offices across the region? If you do, will you have access to the best people in each country? In a market of 600 million people, what is the likelihood that one firm will have the best people across all technologies?
Or do you engage with the best firms in each country? You may well get the best people, but how many multiple outside counsel relationships do you want to manage?
Clearly there has to be a better way. Our multinational clients tell us that they prefer our approach.
We give our clients the freedom to select the people and firms that they want to work with across South East Asia. And we shoulder the load of managing multiple outside counsel relationships across the region.
How do we do this? Simple.
We are the conduit between the best South East Asian patent attorneys and our clients.
We give you the best people in South East Asia, and with our experience in regional co-ordination, we manage all aspects of delivery of outside counsel services so that you only have to engage with one firm in the region. Our firm.
What is the client benefit?
Our services in South East Asia are client-tailored solutions, so the perceived benefits vary from client to client. Here are a few:
- Access to our network of top tier firms across South East Asia
- The opportunity to leverage our buying power to improve spend on outside counsel
- Obtain internal cost efficiencies by outsourcing management of South East Asian portfolio
- Fingertip access to matters across the region via our client portal
Why an Australian firm?
Location. South East Asia is approximately 12 – 14 hours ahead of the USA East and West coast. Contrast this with Australia which is within the South East Asian time zone. Our people are working when South East Asia is working. We have presence in the moment.
Market presence Our firm has had a long term interest in South East Asia, having established a market presence in Singapore some 20 years ago. We are well known across the region from our patent attorney services delivered there and through our association with the patent litigation team of Herbert Smith Freehills.
Regional & country - specific expertise We embed our dedicated client teams with individuals having the relevant country - specific expertise demanded by the client and we have a demonstrated experience in regional co-ordination of patent firms. Australia has played a leading role in training patent office staff and intellectual property practitioners in Indonesia, Malaysia and Singapore.
A stable democracy and rule of law Australia is the oldest democratic system in South East Asia. This, English language and the English heritage of common law provide the foundation of business certainty for foreign companies working within and from Australia.
If you are interested in a tailored solution to management of your patent portfolio in South East Asia, contact us.